Soil Quality, Superfoods and the Dirty Dozen
Frank and I work a lot on intuition, on what feels good. A few years ago when we were updating our letterhead and logo, the phrase “Artisan Growers of Genuine Produce” came up in our mind and we have used it ever since as part of our letterhead, without really working out why. It was mainly how we saw ourselves and what we believe in.
Recently we have gone through some changes in our work area as well as our personal lives, leading us to read up on causes of cancer, dusting off books in our little ‘library’, investigate more on the relationship between soil, food and health, reconnecting with old research friends and new literature and questioning our farming motives and CSA.
So what does “Artisan Growers of Genuine Produce” really mean? It was time I looked it up.
Wiktionary describes the word “genuine” as
“Belonging to, or proceeding from the original stock; native; hence, not counterfeit, spurious, false, or adulterated; authentic; real; natural; true; pure.”
Authentic, Real, True, Pure food is what we aspire to grow, food that is worth (i.e. nutritional) eating. Food that helps you stay healthy or become healthier.